Privacy Policy

Last Updated: January 2026

Westmidland Brokers Ltd ("we," "us," "our," or "Company") operates the westmidland-brokers.co.uk website (the "Site"). We are committed to protecting your privacy and ensuring you have a positive experience on our Site. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, including all its pages and features.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, postal address, telephone number, and date of birth when voluntarily provided through contact forms or newsletter subscriptions.
• Technical Data: IP address, browser type, operating system, referring URL, pages visited, time and date of visits, and device identifiers.
• Cookies: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
• Usage Data: Information about your interactions with the Site, including clicks, scroll depth, time spent on pages, and content preferences.

How We Use Information

We use the information we collect for the following purposes:

• Analytics and Performance: To understand Site usage patterns, measure performance, and improve user experience.
• Affiliate Tracking: To track affiliate referrals to casino partners and monitor conversions for commission purposes.
• Site Improvement: To enhance Site functionality, content, and design based on user behaviour and feedback.
• Communications: To send newsletters, promotional content, and updates (only with your consent).
• Compliance: To comply with legal obligations, prevent fraud, and protect our rights and the rights of others.

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small files placed on your device that help us recognise you and remember your preferences.

Types of Cookies We Use:

• Essential Cookies: Necessary for Site functionality and security.
• Analytics Cookies: Used to understand how visitors use the Site (e.g., Google Analytics).
• Affiliate Cookies: Used to track referrals to casino partners and attribute conversions.
• Marketing Cookies: Used to deliver personalized content and measure advertising effectiveness.

Cookie Opt-Out: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. You may also opt out of analytics tracking via the Google Analytics opt-out browser extension.

Third-Party Links

Our Site contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external websites. Fatpirate Casino and other linked casinos operate independently and maintain their own privacy policies. We strongly encourage you to review their privacy policies before providing any personal information or engaging in gambling activities.

When you click on a third-party link, you leave our Site, and we have no control over the data collection practices of those external parties.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request that we correct inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data (subject to legal limitations).
• Right to Restrict Processing: You may request that we limit how we use your data.
• Right to Data Portability: You may request a copy of your data in a portable format.
• Right to Object: You may object to processing of your data for marketing or profiling purposes.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time.

To exercise any of these rights, please contact us using the details provided below.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Generally:

• Contact and registration data is retained for 3 years following last interaction or as required by gambling regulations.
• Analytics and usage data is retained for up to 26 months.
• Affiliate tracking data is retained for the duration of the affiliate relationship plus 3 years for accounting purposes.
• Cookie data is retained according to each cookie's expiration settings (typically 1-24 months).

If you request deletion of your data, we will remove it within 30 days unless we are legally required to retain it.

Contact Us

If you have questions, concerns, or wishes to exercise your privacy rights regarding this Privacy Policy or our data practices, please contact us at:

Email: privacy@westmidland-brokers.co.uk
Website: westmidland-brokers.co.uk

If you are dissatisfied with our response to your data protection requests, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Note: We comply with the UK GDPR. If you are located in the United States, additional rights may apply under the California Consumer Privacy Act (CCPA) or other state privacy laws. Please contact us for region-specific privacy information.